Navigating the New Normal

 
 

webinar recap: navigating the new normal

For my first article with the San Francisco Chapter of the American Marketing Association (SFAMA), I attended the virtual webinar “Senior Marketing Experts Share: Navigating the New Normal.” The panel consisted of experts in the marketing field, currently holding leadership positions at SalesLoft, Sköna, and Rakuten. The panelists each offered their unique insights into how COVID has impacted business and ways that marketers can continue to connect to clients and customers in the wake of a global pandemic.

In this article, I recap and summarize the most important takeaways from the panel’s discussion.

The article can be found on the SFAMA’s site here.

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